Major Changes to Your Favorite Social Media Platforms
Eboni Valentine | Social Media Coordinator

Heading into Q1 of 2020, social media is experiencing changes. When one platform releases a new update, you know there’s another in the works for another. Over November and December, Pinterest, Facebook, and Instagram have all released new features or updates. It’s time for us to explore them:

Pinterest Launches “Pinterest Shop” For Small Businesses

What is it?

Just before Thanksgiving and Black Friday, Pinterest wanted to help small businesses (SMBs) gain exposure. The platform created “Pinterest Shops” where SMBs can upload their product catalog. 

Why does it matter? 

If your small business makes or sell products, you’ll be able to promote your inventory. This is a way for you to bring your shop to the customer. Because users are already here, it makes the shopping experience much easier and convenient. 

Facebook’s Meme Creation App “Whale”

What is it?

THE NPE Team at Facebook created an app called an app called “Whale”. Whale allows users to create their very own “memes” or stickers for free. It’s not available in the US yet…This could be on the way if it’s effective. 

Why does it matter? 

Facebook just like any other social networking site, likes the idea of different types of content. Visuals are always suggested when posting a status update. Although video performs the best, a little image or meme doesn’t hurt, it actually goes a long way. Having visuals can help your content when it goes through the algorithm. 

New options coming to Instagram Stories

What is it?

Instagram is testing a variety of features for stories. First, is a layout option for Stories’ frames. There’s new options for the Boomerang feature. Finally, shout-outs on IG are being taken to the next level. 

Why does it matter?

Before you post a new update, different grid styles will be available for you to choose from. Instead of something plain Jane, you can create an eye-catching story for your brand to stand out. For the time being, you’ll only be able to select still images. 

Boomerangs are another form of content becoming popular amongst the younger crowd. Instagram is trying to incorporate different types of boomerangs for users. They’re thinking of adding slowmo, loop pauses, wiggle distortion, and more. Those small snippets can be super powerful. 

Last but not least, you can shout-out someone the right way. When tagging someone in your Instagram Story, you’ll be able to draw a connection between the two of you. With this option, once you insert someone’s handle, IG will pull photos of you two together. This makes the shout-out more sincere and personal, which can be great for the relationship. 

You have made it to the end and can now say you’re caught up for next year. If IG releases their new upgrades, you’d better incorporate Stories into your marketing strategy. Feed posts are valuable but Stories are too. Just as feed posts, visuals are a must! With Facebook’s app “Whale” still in the works, there’s no doubt eye-popping images will be on the rise in 2020. And with “Pinterest Shop”, bring your business to your customers and increase your sales. These all may seem like small changes but just changing one piece of your strategy can make a huge impact. 

Eboni Valentine

Eboni Valentine is a Social Media Customer Care Representative, using her passion for social media marketing and content creation to develop a great online community experience for our clients. She was previously a marketing and social media intern working with clients such as: The St. Louis Symphony, TEDxGatewayArch, and COMPROSE INC.

Eboni has a bachelors degree in Mass Media from the University of Missouri-St. Louis, where she was very involved with campus life and joined the Zeta Rho city-wide chapter of Zeta Phi Beta Sorority Incorporated. Eboni was a videographer for the Midwest Digital Marketing Conference, produced content for the University of Missouri-St. Louis Diversity Department, and represented her university at the National Student Advertising Competition. Eboni also has certifications in Media Production, Advertising, and Google Adwords.

When she isn’t responding to customer’s feedback on social media, she can often be found in a hookah bar relaxing, or watching her beloved reality television shows. Other ways she uses her free time includes doing freelance videography and photography and Snapchatting her life’s moments.

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