The Fuerza Podcast: Catching up with Gonzalo Amat
Alex Duplan | VP, Creative Director of Multicultural

Elasticity does a tremendous amount of work in multicultural marketing. One of the ways we do this is through our subsidiary Fuerza, which focuses on Hispanic communications, marketing and advertising. For this market specifically, we have created a series of podcasts where we speak with unique thought leaders.

In this episode, I speak with Gonzalo Amat, an extremely successful Mexican cinematographer who has developed series for Netflix, Amazon Prime, CBS and worked on films including “Paranormal Activity,” “The Man in the High Castle,” “Outer Banks,” “Fargo,” “Seal Team” and many more. His career began working in advertising for brands like HBO, Southwest Airlines, Hyundai, P&G, Bud Light and others.

The Podcast is in Spanish and English and can be listened to below as well as on Amazon Music, Spotify, iTunes and more; and feel free to visit us at

Alex Duplan

Alex is a recognized multicultural marketing thought leader who directs the Elasticity Multicultural practice group from the agency’s Dallas-area offices.

This Mexico City native has built up two decades of experience with leading agencies, such as Ogilvy México (in Mexico City), Dieste (in Dallas) and Richards/Lerma (also in Dallas), and Alex has led integrated multicultural marketing initiatives for brands including Kraft Foods, Pepsi, Levi’s, Pizza Hut, HBO, Hershey’s, Avocados From Mexico, Jose Cuervo, Nissan, Bud Light, Budweiser Chelada, Duracell, Procter & Gamble, Gatorade, Mattel, Dr. Pepper and countless others.

Nominated in 2005 as best creative director in the U.S., his award-winning international work — which has garnered FIAPs, Clios, honors from the New York Festival and accolades from the London International Awards, to name just a few — stems from his breadth of experience across all aspects of multichannel marketing. With experience in developing campaigns that integrate digital strategy and social media, direct mail, activations, promotions, TV broadcast, radio, print and content creation, Alex knows more than just how to translate content to reach a multicultural audience; he knows how to decode it, making sure every nuance is translated well and authentically.

Check out some of Alex’s work here:

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