Award-winning performance marketing agency Elasticity today announced that Collin Schuck has been promoted to Director of Social Media & Public Relations to oversee the agency’s expanded social media and influencer marketing department. 

In addition to driving all client social strategy, Schuck will be responsible for leading daily execution for the agency’s social media clients and internal channels, overseeing content creator programs, community management, supporting our paid media team, and continuing to provide counsel for the agency’s roster of public relations clients.

Since joining Elasticity in August 2022, Schuck has been a key member of the agency’s public relations division, helping support and grow clients such as Caruso Ventures, Certor Sports, CoolMitt, USAFacts, and Wish. He began overseeing and driving social media and influencer marketing strategy, as well as daily execution for all Elasticity clients in March 2024, including Colorado Startup Week, Greater St. Louis Area Scouting, the Kranzberg Arts Foundation, SolasAI and the St. Louis Auto Show.

Schuck has more than a decade of experience building audience relationships through social media, public relations, and external outreach, predominantly in sports entertainment. He was named the ECHL PR/Media Director of the Year in 2022 and earned league recognition for social media graphic design and broadcasting by the United States Hockey League (USHL) and North American Hockey League (NAHL).

“Collin’s sports background is evident in how he approaches client service – he works with them to set a proper gameplan and then plays through the whistle, pushing the team to be better every time it takes the field,” said Jason Michael, SVP of Public Relations and Social Media. “Clients put their trust in Collin’s hands knowing he’ll not just guide them through a social strategy but execute it for them. Both Elasticity and our clients are lucky to have Collin leading us forward on all things social.”

For more than 15 years, Elasticity has stretched the boundaries of digital marketing, elevating brands, connecting audiences and driving client revenues from its offices inDenver, Los Angeles, Washington, DC and its headquarters in St. Louis. The agency’s full-funnel approach has been embraced by partners such as GoDaddy, Fireball Whisky, Spectrum Communications, Hat Club, the State of Missouri, the University of North Carolina, the Denver Chamber of Commerce, and the St. Louis Federal Reserve Bank, among others.

Elasticity’s services include:

• Performance marketing,
• Media buying,
• Search marketing,
• Comprehensive creative services,
• Media relations and reputation management,
• Social media marketing,
• Development,
• Insights and Analytics services.

For information about Elasticity, visit www.goelastic.com.