The Fuerza Podcast: Catching up with Gonzalo Amat
Aaron Perlut | Partner

Elasticity does a tremendous amount of work in multicultural marketing. One of the ways we do this is through our subsidiary Fuerza, which focuses on Hispanic communications, marketing and advertising. For this market specifically, we have created a series of podcasts where we speak with unique thought leaders.

In this episode, I speak with Gonzalo Amat, an extremely successful Mexican cinematographer who has developed series for Netflix, Amazon Prime, CBS and worked on films including “Paranormal Activity,” “The Man in the High Castle,” “Outer Banks,” “Fargo,” “Seal Team” and many more. His career began working in advertising for brands like HBO, Southwest Airlines, Hyundai, P&G, Bud Light and others.

The Podcast is in Spanish and English and can be listened to below as well as on Amazon Music, Spotify, iTunes and more; and feel free to visit us at

Aaron Perlut
Aaron Perlut is a cofounding partner of Elasticity with some 30 years of diverse experience in journalism, public relations and digital marketing. He is a former senior reputation management counselor at Omnicom-company FleishmanHillard, as well as a communications executive for two of the nation's largest energy companies. Throughout his career, Perlut has counseled a range of organizations---Fortune 500s, state governments, professional sports franchises, economic development authorities, well-funded startups and large non-profits---helping manage reputation and market brands across diverse channels in an evolving media environment.
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