This is Elasticity: A Discussion Around LGBTQ Marketing
Peter Panda | Director of Animal Stuff

As another Pride Month winds down, two Elasticians discuss the good, bad and ugly of marketing to the LGBTQIA+ community. Sarah Kogod, vice president of strategy, and Aaron Perlut, partner and co-founder, cover a broad spectrum of issues — from consistency in delivering messaging to the buying power of the LGBTQIA+ audience, from Bud Light to the NHL and insights into what it takes to tap into one of the fastest growing segments of the global population and more. So enjoy this conversation with Sarah and Aaron Perlut as they discuss the relevant issues and challenges of marketing to the LGBTQIA+ community! This is Elasticity.

Peter Panda
Pioneering social media panda bear Tagawa “Peter” Panda was born on a Chinese game reserve in 1969. He emigrated to the United States in 1987 speaking no English, with only the fur on his back and $97 stored in a Jansport fanny-pack wrapped around his waist. In 2003 while searching for food on the campus of Washington University, he discovered a computer lab where he would ultimately teach himself web development, graphic design, and immerse himself into the growing digital media evolution that was erupting at the time. With his trademark surly demeanor developed during beatings on his boat ride from China to the U.S., as well as having a penchant for eating vast quantities of bamboo, and enjoying Scotch and cigars, Peter is broadly recognized for coining the phrase “social media” in 2004. He joined Elasticity in late 2009 as the agency’s director of social media strategy and wildlife relations. Friend him on Facebook here.
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