The new Threads by Instagram reached 100 million sign-ups in just five days. People are seemingly losing their minds. Meta CEO Mark Zuckerberg the app attracted 2 million sign-ups in two hours on its first day, 5 million sign-ups in four hours, and 10 million registered users in seven hours. And it hasn’t even launched in the EU yet because of privacy reasons.
Will it stick long-term? Who knows. But for now, it’s here, it’s real, and it’s growing with no signs of slowing.
I sat down with our vice president of social media, Jennifer Inglis, to discuss.
