Threads by Instagram Rolls On. Elasticity's Social Media Chief Discusses
Aaron Perlut | Partner

The new Threads by Instagram reached 100 million sign-ups in just five days. People are seemingly losing their minds. Meta CEO Mark Zuckerberg the app attracted 2 million sign-ups in two hours on its first day, 5 million sign-ups in four hours, and 10 million registered users in seven hours.  And it hasn’t even launched in the EU yet because of privacy reasons.

Will it stick long-term? Who knows. But for now, it’s here, it’s real, and it’s growing with no signs of slowing.

I sat down with our vice president of social media, Jennifer Inglis, to discuss.

Aaron Perlut
Aaron Perlut is a cofounding partner of Elasticity with some 30 years of diverse experience in journalism, public relations and digital marketing. He is a former senior reputation management counselor at Omnicom-company FleishmanHillard, as well as a communications executive for two of the nation's largest energy companies. Throughout his career, Perlut has counseled a range of organizations---Fortune 500s, state governments, professional sports franchises, economic development authorities, well-funded startups and large non-profits---helping manage reputation and market brands across diverse channels in an evolving media environment.
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