When you think “Missouri wine,” the first thing that comes to your mind might be “oh, that thing that got absolutely ethered on SNL?”
Let’s be honest, when it comes to that top-shelf grape juice, everyone’s first inkling is California. But we knew that wasn’t the whole story. Missouri winemakers are kicking ass too, but to get the Show-Me State’s millennials to change their minds, we’d need to feed them an even better (and truer) tale.
Enter “Worth The Work” — a campaign giving wine consumers an authentic, first-hand look at the winemaking process through an immersive array of tactics and stories.
Slowly, but surely, we are changing the narrative of Missouri wine.