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Amazon’s Actions Speak Louder Than Words

There’s an old saying that we’ve all heard at one time or another:  “Actions speak louder than words.” It’s a phrase that is often associated...

Está de regreso: The Most Beautiful Sport Is Back

*An English language version follows below   It’s back! El deporte más hermoso del planeta está de regreso. Finalmente el fútbol ya se puede volver...

June 2020 Trending Topics

Cities are continuing to work towards flattening the COVID-19 curve and brands are still working to update their marketing tactics as we enter the summer....

Social Media Updates: June 2020

In the aftermath of COVID-19, social media updates haven’t stopped. Facebook, Twitter, and LinkedIn have all undergone updates and incorporated new concepts within their platforms...

What I Learned in Quarantine Is…

Once upon a time, long, long ago (2001 to be exact), Mrs. Puff told Spongebob he could earn his boating license if he wrote a...

Elasticity is Hiring a Public Relations Professional

Mildly Mild Introduction Are you a public relations professional who is tired of a somewhat unfulfilling existence at a big agency or lumbering within the...

YOUR ATTENTION PLEASE: PRIDE MONTH 2020 IS NOT CANCELED

Yes, we all know that we’re in the midst of a pandemic, but that doesn’t mean we should wash out the rainbows. As the month...

A Different Survival Kit

I have decided to hop on the pandemic bandwagon with my colleagues Alex who shared his survival kit and Chase who shared his. The time...

Communicating the Grand Reopening Plan

After months of sheltering at home, many states and cities are beginning to allow businesses to reopen. But it can be tricky for customers to...

Mamaste Kmart? Really?

*A Spanish language of this post follows below   There are many things that come to mind when I see this ad from Kmart trying...

A Marketer’s Guide To Supporting Frontline Workers Amidst COVID-19 

*This post was co-written by Elasticity’s Megan Ryder and Ashton Beck   As the battle of COVID-19 continues to loom across our nation, the brave...

May 2020 Trending Topics

No one knows how long the quarantine life still lies ahead of us, so brands are trying to proactively curate new and relevant content in...

Cinco de Do’s and Don’ts for Brands – As Told by a Mexican Marketer: COVID-19 Update

Ah, Cinco de Mayo: margaritas, tacos, inebriated men and women mumbling the lyrics to “Despacito,” and a lot of half-hearted attempts by brands trying to...

Cambios después del COVID19 (Changes After COVID-19)

*An English-language version of this post follows below   Definitivamente el mundo cambió y seguirá cambiando. Se a convertido en una cosa totalmente nueva para...

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