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Media Opportunities for Brands in the Time of Social Distancing

In just a matter of days, the threat of COVID-19 and the nation-wide call for “social distancing” has completely changed the daily life of Americans...

Amor Eterno

*an English-language translation of this post follows below El amor es una cosa que nos rebasa. No se escucha, no huele a nada, no sabe...

Spring Is Near: March 2020 Trending Holidays & Events

Let’s unthaw from the frostbitten winter as the month of March nears — perhaps just in time to solidify your brand as a thought leader...

Top 3 Podcasts for February 2020

Add these podcasts to your work playlist for February and beyond! As the new decade begins, everyone has their 2020 trend predictions, but whose are...

How to Speak Gerbil: A Book Report by Chase Koeneke

One of our most essential traditions at Elasticity involves a culturally significant book about gerbils I acquired some 10 years ago at a 5-and-dime store...

A Strategic Examination of the Latest Platform Changes of 2020

Social media is buzzing with some of the biggest changes already taking shape in 2020. And while it’s only February, you may want to take...

Soups On! How Advertisers Fared in Pop Culture’s Biggest Pressure Cooker

America’s pastime. The biggest sporting event of the year. One of television’s most-watched events. Two soups enter and one leaves in a steaming bowl of...

Authentically Inauthentic: Black History Month Marketing…Don’t F@&! It Up!

February is the shortest month of the year and maybe your team has decided to celebrate Black History Month with a campaign aimed at the...

¿Súper Bowl o Súper Tazón?

*an English-language translation of this post follows below Después de 6 meses de batallas campales, polémicas decisiones de los referies, remontadas épicas, decepciones inimaginables, sorpresas...

Y los Tres Reyes Magos?

(An English language translation follows this below) Se fue Navidad. Diciembre se acabó y para algunas marcas y agencias fue un evento fantástico para otras...

Major Changes to Your Favorite Social Media Platforms

Heading into Q1 of 2020, social media is experiencing changes. When one platform releases a new update, you know there’s another in the works for...

Most Meaningful: Looking Back at 2019

There is a continuum of unique issues, scandals, campaigns technological advances and more that impact branding, social media, public relations, overall reputation and marketing communications....

The Power of Perception

Breaking Down Misperceptions to Impact Positive Behavioral Change     In today’s world, we often believe that our perception of reality is accurate – a...

Ask the Experts: Q&A with Our Social Media Customer Care Team

We’ve all had that customer. You know the one. Catchphrases include: We’re NEVER coming back here again. I am taking MY business elsewhere. Well, they...

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