Monday, October 1st, 2018
The Facebook Ad-Pocalypse Is Coming – Here’s How to Prepare
Most chess masters agree that their most valuable skill is envisioning moves before they happen. The further ahead they can see, the more matches they
Monday, September 10th, 2018
Analysis: The “Kaepernick Impact” On the Nike Brand
While the broader news cycle in recent months has been dominated by political machinations, several events have broken through the broader information landscape – arguably
Monday, August 13th, 2018
Want to Build a Better Brand? Start With a Chainsaw
“If you want to carve an elephant from a block of wood, you don’t start the process with fine-grit sandpaper.” New York Times columnist Carl Richards
Wednesday, August 8th, 2018
Facebook’s Revised Video Metrics are Here to Help. But Do They Really?
Another day, another update from Facebook. This time around, Facebook is tweaking the way it measures video advertisements in the News Feed to give businesses a
Monday, April 23rd, 2018
What Tylenol Can Teach Us About Facebook
Tylenol has long-been one of the ubiquitous, great America brands, but in 1982, the pain reliever's future was in question. For those too young to remember, by
Thursday, March 22nd, 2018
Marketers Must Regulate Facebook Before It’s Too Late
Facebook is clearly unwilling to take action themselves, so it’s time we step in. This weekend’s New York Times exclusive report on Cambridge Analytica’s access to
Monday, January 22nd, 2018
The End of Facebook as We Know It? (Maybe not)
In the last week, Facebook shared two major announcements regarding the content users see in their News Feed. Since then, the industry has been in
Wednesday, February 8th, 2017
Why H&R Block’s Hamm Doesn’t Cut the Mustard
I am a fan of H&R Block. It’s not because of their products, service or technology as I’ve actually never used their tax preparation services. I’m
Thursday, May 21st, 2015
We beg of you, no more Boost button
Social media and marketing news outlets are littered with articles (Forbes, Ad Age, Social Times) about the demise of organic reach and the need for
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