“Stretching Boundaries with Elasticity” invites you to the frontlines of marketing innovation— introducing you to the authors of the next chapter of marketing, advertising and public relations as they share tales of triumph from the industry’s cutting edge.
Join industry innovators as they unravel the ever-shifting tapestry of their industries, sharing strategies that bend but never break in the face of change while driving measurable growth.
Aaron is a founding partner of Elasticity with some 30 years of diverse experience in journalism, public relations and digital marketing. A former senior counselor for FleishmanHillard as well as a communications executive for two of the nation’s largest energy companies, he has helped a range of organizations—Fortune 500s, institutions of higher education, state governments, professional sports franchises, economic development authorities, well-funded startups and large non-profits—manage reputation and market brands across diverse channels in an evolving media environment. http://GoElastic.com.
Collin Schuck is a Public Relations & Social Media Manager at Elasticity, specializing in storytelling and connecting consumers to brands and individuals through relatable narratives. He spent nearly a decade in hockey fostering relationships with local and national media representatives while utilizing digital media, community events and writing to build long-term brand connections. Collin was named 2021-22 ECHL Media/PR Director of the Year prior to joining Elasticity and has been recognized in the past for his organic social, PR and on-air work. He owns a Bachelor of Arts in Journalism from Ithaca College and is based in Charlotte, N.C.