Opioids have been a national problem, but they hit especially hard in Missouri, where our opioid-related death rate is one of the highest in the country. And yet, we see time and again, the public just doesn’t seem to fully grasp the severity of the issue.
In our partnership with Missouri DHSS (Department of Health & Senior Services), we realized if we wanted people to better understand the opioid epidemic, we needed to turn these abstract numbers and data points into something more tangible.
Our Time2Act campaign paired relatable information with personalized stories, bringing Missourians clarity on the crisis while motivating them to help change the numbers.
