Crisis communication for nonprofits: 10 Powerful Ways to Avoid Disaster 2025
When Trust is at Stake: Navigating Nonprofit Emergencies
Crisis communication for nonprofits is a structured approach to protecting an organization’s reputation and stakeholder relationships during emergency situations through timely, transparent messaging and strategic outreach.
To create an effective crisis communication plan for nonprofits:
- Assemble a crisis team with defined roles (spokesperson, legal advisor, social media lead)
- Conduct risk assessment to identify potential threats
- Develop key messages aligned with organizational values
- Create communication templates for various scenarios
- Establish stakeholder notification protocols
- Set up monitoring systems to track media and public response
Only 49% of nonprofits have a crisis communications plan in place, leaving more than half unprepared for emergencies. This vulnerability is particularly concerning when you consider that a PR crisis can result in a loss of up to 30% of donations and volunteers, with reputational recovery taking years.
The stakes are exceptionally high for mission-driven organizations. When a crisis hits—whether it’s financial mismanagement allegations, a leadership scandal, natural disaster, or data breach—your response in the first hour (the “golden hour”) can determine whether you maintain stakeholder trust or face long-term damage.
Organizations that respond quickly but thoughtfully, with transparency and empathy, are significantly more likely to weather the storm. Those that conduct annual risk assessments and crisis simulations are twice as likely to recover quickly from a crisis event.
I’m Jen Stamulis, Director of Business Development & Brand Management at Elasticity, where I’ve helped numerous organizations develop and implement crisis communication for nonprofits that protect their missions and stakeholder relationships during challenging times.
Learn more about Crisis communication for nonprofits:
Why Crisis Communication Matters for Nonprofits
Your nonprofit’s reputation isn’t just about looking good—it’s the bedrock of your mission. Everything you do depends on public trust, donor generosity, staff commitment, and volunteer dedication. When trouble hits, these essential pillars can crumble quickly without proper care.
I’ve seen it happen too often: a crisis breaks, and within minutes—not hours—it’s spreading across social media and news outlets. That first hour after a crisis emerges (what we call the “golden hour”) sets the tone for everything that follows. How you respond in those critical moments shapes how people will perceive your organization throughout the crisis and beyond.
The numbers tell a sobering story. More than 60% of nonprofit leaders say negative media attention keeps them up at night during a crisis. And their worry is justified—a poorly handled crisis can slash donations and volunteer participation by up to 30%. For organizations already stretching every dollar, this kind of loss can threaten not just your programs but your very existence.
But here’s what truly matters: when your organization faces a crisis, the communities who depend on you become vulnerable too. Your crisis communication for nonprofits strategy isn’t just about saving face—it’s about protecting the people you serve.
What Is “Crisis Communication for Nonprofits”?
At its heart, crisis communication for nonprofits is your strategic approach to protecting what matters most during emergencies: your reputation, stakeholder relationships, and ability to continue your mission. It’s built on several key principles:
Transparency means sharing the truth, even when it’s uncomfortable. People respect organizations that own their mistakes.
Empathy shows you understand how the situation affects others. It transforms clinical statements into human connections.
Speed helps you shape the narrative before rumors take over. Silence is rarely your friend.
Consistency ensures everyone in your organization speaks with one voice, reinforcing your core values even in difficult times.
Adaptability gives you the flexibility to adjust as situations evolve, because crises rarely follow a predictable path.
As one expert beautifully put it: “Mistakes may be memorable, but it is the organization’s response that defines what people will remember.” This rings especially true for nonprofits, where public perception directly impacts your ability to fulfill your mission.
The good news? Organizations that communicate consistently and transparently during crises see stakeholder trust increase by up to 40%. But effective crisis communication isn’t something you improvise when trouble hits—it requires thoughtful planning, regular training, and ongoing review.
The Most Common Nonprofit Crises
Nonprofits face unique vulnerabilities that can trigger reputation emergencies. Understanding these common scenarios helps you prepare targeted response plans:
Financial misuse concerns can devastate donor confidence faster than almost any other issue. The public holds nonprofits to higher standards when it comes to managing donated funds—as they should.
Leadership scandals involving executives, board members, or high-profile volunteers can quickly undermine years of credibility building. When leaders’ actions contradict your stated values, the disconnect feels particularly jarring to supporters.
Natural disasters or emergencies might not be your fault, but they can disrupt operations and require clear communication about service continuity. For disaster relief organizations, your response itself may face intense scrutiny.
Data breaches pose special risks because nonprofits often hold sensitive donor and client information. A breach requires honest communication about what happened and concrete steps to protect affected stakeholders.
Volunteer or beneficiary incidents like injuries or negative experiences can trigger both liability concerns and reputation damage, especially if they suggest systemic problems.
Negative press or social media backlash can spiral quickly, particularly on platforms where nuance gets lost and emotional responses spread fastest.
Interestingly, even unexpected positive events like donation surges can become problematic without proper procedures to manage them effectively.
Most nonprofit crises don’t happen in isolation—they cascade. A financial irregularity might force leadership changes, which triggers donor concerns, which leads to program cuts. This domino effect is precisely why comprehensive planning matters so much.
The reality is that while 51% of nonprofits have crisis plans in place, that leaves nearly half unprepared. Don’t let your organization be in the vulnerable half when a crisis inevitably strikes.
Risk Mapping & Preparedness Foundations
The best defense against a crisis is being ready before it happens. For nonprofits, this means rolling up your sleeves and doing the important groundwork of identifying potential problems and creating plans to address them. Think of it as building your organization’s immune system – the stronger your preparedness, the better you’ll weather any storm.
Conducting a Nonprofit-Focused Risk Assessment
Every nonprofit has unique vulnerabilities based on its mission, size, and activities. Creating a custom risk assessment helps you spot potential trouble before it finds you.
Start with comprehensive checklists that cover all aspects of your organization. Ask yourself the tough questions: Are we conducting proper background checks on everyone who represents us? Do we have safeguards against financial mismanagement? What happens if someone reports inappropriate behavior? How secure is our donor data? Are our facilities safe for everyone who uses them?
Donor vetting deserves special attention. The MIT-Epstein scandal taught the nonprofit world a painful lesson: accepting funds from controversial sources can devastate your reputation. Develop clear guidelines about whose money you’ll accept and do your homework before taking large donations.
Data security has become increasingly critical for nonprofits. Annual security audits can help prevent breaches that expose sensitive information. Review your password policies, encryption practices, backup procedures, and staff training. Your donors trust you with their personal information – honoring that trust means protecting their data.
Facility safety might seem obvious, but it’s often overlooked. Invite local emergency personnel to tour your spaces and offer recommendations. Make sure you have proper emergency exits, first-aid supplies, evacuation plans, and regular safety drills. The time to find that your fire extinguisher doesn’t work is not during an actual fire!
Insurance coverage needs regular review too. Meet with your broker annually to ensure you’re properly protected. Beyond general liability, consider directors and officers coverage, cyber-liability insurance, event coverage, and business-interruption protection.
Organizations that map risks using a four-quadrant approach (plotting potential crises by likelihood and impact) can prioritize their planning efforts more effectively. This visual approach helps focus resources where they’ll make the biggest difference.
The payoff is significant: nonprofits conducting annual risk assessments are twice as likely to bounce back quickly from a crisis. That’s time and effort well spent!
Building a Crisis Communications Team
When building your crisis team, focus on roles rather than specific people. Staff will change, but the functions remain essential.
Your team leader should be a senior executive with decision-making authority and a cool head. This person coordinates the overall response and keeps everything moving forward when stress levels rise.
Choose your spokesperson carefully – it’s not automatically your executive director. Look for someone who stays calm under pressure, delivers clear messages, handles tough questions gracefully, and has received proper media training. The right spokesperson can make all the difference in how your organization is perceived during difficult times.
The board liaison plays a crucial role in keeping your governance team informed while also managing their communications. Board members naturally want to help during a crisis, but uncoordinated messages can create confusion.
Don’t forget to include a legal advisor who can review statements to ensure they’re both transparent and legally sound. This balance is delicate but essential.
A dedicated social media lead is non-negotiable. This person monitors online conversations, responds to inquiries, and ensures your digital presence remains consistent with your overall messaging.
Round out the team with subject-matter experts who understand the technical details of whatever situation you’re facing. And always designate alternates for each role – crises don’t respect office hours!
Maintain an updated contact list with multiple ways to reach each team member. Update it quarterly and make sure it’s accessible both online and offline (power outages and internet disruptions have an uncanny way of happening during emergencies).
Crisis communication for nonprofits works best when your team is identified, trained, and ready before trouble arrives. Like a fire drill, practice makes perfect – and helps keep everyone calm when the real thing happens.
Want to learn more about preparing your organization? Check out our guide to PR Strategies for Civic Engagement for additional insights.
Crafting a Crisis Communication Plan for Nonprofits
Now that you’ve assembled your team and mapped out potential risks, it’s time to create the roadmap that will guide you through troubled waters. A solid crisis communication for nonprofits plan isn’t just a document you file away—it’s your lifeline when the unexpected happens.
Crisis Communication Plan vs. Crisis Management Plan
I often see nonprofit leaders confuse these two essential tools. Think of them as close siblings with different strengths:
| Aspect | Crisis Communication Plan | Crisis Management Plan |
|---|---|---|
| Primary Focus | Messaging and information flow | Operational response and damage control |
| Goal | Protect reputation and stakeholder relationships | Ensure safety and business continuity |
| Key Activities | Media relations, stakeholder updates, message development | Emergency response, service continuity, resource deployment |
| Timeframe | Immediate response through recovery | Pre-crisis through post-crisis recovery |
| Primary Owners | Communications team, leadership | Operations team, emergency responders |
| Success Metrics | Stakeholder trust, media coverage sentiment, message consistency | Incident containment, service restoration time, harm reduction |
As one crisis expert I worked with puts it: “Your communication plan is your voice during chaos, while your management plan is your hands and feet.” You need both working in harmony to steer a crisis effectively.
Essential Components Your Plan Must Include
Your crisis communication for nonprofits plan should be comprehensive yet accessible. Here’s what you can’t afford to leave out:
Holding statements are your first line of defense—pre-approved templates that acknowledge the situation without overcommitting. They buy you precious time while showing stakeholders you’re engaged and responsive.
Your media protocol clarifies who can speak to journalists and how inquiries should be handled. In a crisis, mixed messages can be as damaging as no message at all. Create clear guidelines that everyone understands before they’re needed.
A thorough contact directory is worth its weight in gold when minutes count. Beyond your crisis team, include board members, major donors, media contacts, and relevant authorities. Update this quarterly—people change roles and phone numbers more often than you might think!
The approval workflow should balance speed with accuracy. I’ve seen too many organizations falter because their approval process required six signatures during a crisis. Aim for three or fewer approvers to avoid paralyzing delays.
Message templates for different scenarios and stakeholders save precious time. Draft these when you’re calm and clear-headed, not when you’re under pressure. Include versions for staff, volunteers, donors, and the public.
Don’t forget backup systems for when technology fails (and it will, at the worst possible moment). Alternative email servers, offline contact lists, and emergency website hosting can be lifesavers.
A visual stakeholder map helps prioritize your communications. Those most affected deserve to hear from you first and most thoroughly.
Assigning Roles & Responsibilities
When crisis strikes, confusion about who does what can waste precious minutes. Clear role definition is your best defense against this common pitfall.
Your decision tree should map out who makes which calls based on the type and severity of the crisis. Who pulls the alarm? Who has final say on messaging? Who determines when you’ve weathered the storm? These questions need answers before crisis hits.
A clear chain of command prevents the “too many cooks” problem. Establish who leads and who follows, with designated alternates for every key position. Crises don’t check your calendar first—they often strike during vacations or after hours.
Your after-hours contacts system should be bulletproof. Consider rotating on-call responsibilities and investing in an emergency notification system that can reach key people quickly, even at 2 a.m.
Assign specific documentation responsibilities to capture what happens during the crisis. This isn’t just about having a record—it’s about learning and improving for next time. Log all communications, track media coverage, and document key decisions and their rationale.
Your plan should evolve as your organization does. Schedule quarterly reviews to update contact information and conduct annual exercises to test how well your plan works in practice. A plan that sits untouched on a shelf isn’t a plan at all—it’s just wishful thinking.
Looking for more guidance? Check out this nonprofit crisis communications plan template that you can customize for your organization’s unique needs.
Live Response & Multi-Stakeholder Communication
When crisis strikes, your preparation will be put to the test. The effectiveness of your crisis communication for nonprofits strategy depends on swift, coordinated action across multiple channels and stakeholder groups.
The First 60 Minutes Checklist
The “golden hour” after a crisis breaks is when everything seems to happen at once. Your heart might be racing, but this is precisely when your preparation pays off.
First and foremost, ensure the physical safety of everyone involved. No communication strategy matters if people are in danger. Once safety is secured, immediately pause all scheduled communications—that cheerful fundraising email will seem tone-deaf during a crisis.
Gather your crisis team quickly using your emergency contact protocol. Whether you’re meeting in person or virtually, establish a command center where information can flow freely. This is when your team will collect the critical facts using the simple but effective 5W+H approach: who’s involved, what happened, when and where it occurred, why it happened (if known), and how it’s affecting your operations and stakeholders.
With these basics in hand, craft a holding statement that acknowledges the situation without speculation. Something as simple as “We’re aware of the situation at our downtown location and are working with authorities to ensure everyone’s safety. We’ll provide more information as it becomes available” can buy you precious time.
Before any external communication goes out, brief your internal team. Your staff and volunteers deserve to hear about the crisis from you, not from CNN or their Facebook feed. Give them basic facts, simple talking points, and clear instructions on where to direct questions.
Finally, set up your monitoring systems to track media coverage, social media mentions, and stakeholder inquiries. The situation will evolve rapidly, and you need to stay on top of the narrative.
Keep this checklist printed in your crisis manual and as wallet cards for crisis team members. When adrenaline is pumping, even the most experienced professionals appreciate a simple checklist to follow.
Crafting Clear, Transparent, Empathetic Messages
When the pressure’s on, your words matter more than ever. Effective crisis messaging boils down to answering three fundamental questions: What happened? What are you doing about it? How will you continue fulfilling your mission?
The best crisis communicators follow what we call the SMART framework. Your messages should be Sincere – authentic and human, not corporate or defensive. They need to be Meaningful – providing real information, not empty platitudes. The tone must be Appropriate to the situation – a lighthearted approach during a serious crisis will backfire spectacularly. Your communication should be Reasoned – based on facts, not emotion or speculation. And finally, it must be Timely – quick enough to shape the narrative but not so rushed that you get the facts wrong.
Always lead with empathy. Before discussing how the crisis affects your organization, acknowledge its impact on those directly affected. Be transparent about what you know and don’t know – it’s perfectly acceptable to say, “We’re still gathering information about the extent of the data breach.” If your organization made a mistake, own it directly without hiding behind passive voice or qualifiers.
Provide context that helps people understand the situation, but avoid language that sounds defensive or like you’re making excuses. Always end your communications with specific next steps and when people can expect to hear from you again. And remember that your diverse stakeholders may have different cultural sensitivities – consider whether translations or culturally-specific messaging might be needed.
In crisis communication for nonprofits, your tone often carries more weight than your actual words. A defensive tone in a sincere apology will undermine your message completely.
Social Media in the Eye of the Storm
Social media transforms during a crisis – from a marketing channel into your front line of communication. Used effectively, it can be your most powerful tool for sharing updates, correcting misinformation, and demonstrating responsiveness.
Each platform serves a different purpose during a crisis. Twitter excels at brief, real-time updates and monitoring public conversation. Facebook provides space for more detailed explanations and community support. Instagram works well for visual updates showing your response efforts. LinkedIn offers a channel for more formal communications with professional stakeholders.
Set up social listening tools with crisis-specific keywords and assign team members to monitor different platforms. Track not just mentions of your organization, but shifts in sentiment and emerging narratives. Document frequently asked questions – they’ll help shape your ongoing response.
When you spot misinformation, correct it promptly but carefully. Use “bridge” language like, “We’ve seen some confusion about our emergency shelter capacity. Here are the facts…” Provide evidence when possible, and consider direct messaging for individual concerns when a public response might amplify the issue.
Respond to legitimate questions – even critical ones – but avoid defensive or argumentative tones. Know when to take conversations offline with a simple, “Please DM us your contact information so we can address your specific situation directly.”
During a crisis, your social presence should shift dramatically from promotional to informational and supportive. This isn’t the time for your regular programming – your audience expects you to be focused on the crisis at hand.
Communicating with Donors, Staff, Volunteers & Media
Different stakeholders need different information delivered through channels that make sense for them. Think of your communication strategy as concentric rings, with those most affected at the center receiving the most detailed information first.
Donor communications require special care during a crisis. Prioritize major donors and board members for personal outreach – a phone call goes much further than a mass email. Be transparent about how the crisis might impact programs they care about and explain how donor funds are protected if that’s relevant to the situation. Anticipate their questions: How does this affect the programs I support? Were my donations involved? What are you doing to prevent this in the future?
Your staff needs more detailed information than external audiences. Hold regular briefings to share updates and answer questions honestly. Provide talking points for their inevitable interactions with the public, and address concerns about job security or operational changes directly. Create feedback channels – your frontline staff often have valuable insights about how the crisis is being perceived.
Volunteers represent your organization in the community, so equip them with clear guidance on responding to questions from friends and family. Communicate any changes to volunteer activities promptly, and find ways for them to support your crisis response efforts if appropriate. A crisis often strengthens volunteer commitment when handled with transparency.
For media relations, designate specific spokespersons for different aspects of the crisis based on expertise, not just title. Prepare a media kit with background information and key facts, and develop a Q&A document anticipating difficult questions. Consider holding news conferences away from your facility if media presence would disrupt services, and maintain a detailed log of all media inquiries and responses.
Crisis communication for nonprofits isn’t just about protecting your reputation—it’s about maintaining the trust that allows you to fulfill your mission during challenging times.
For more insights on communication during challenging situations, check out Communicating During a Crisis from Nonprofit Risk Management Center and our guidance on Social Media Campaigns for Nonprofits.
Recovery, Learning & Reputation Rebuilding
The formal crisis may end, but the work of recovery and rebuilding continues. This phase is crucial for long-term organizational health and resilience.
Monitoring & Adjusting During an Ongoing Crisis
As your nonprofit steers through turbulent waters, your communication approach needs to evolve with the situation. Think of this as steering a ship through changing weather—you need to constantly check your instruments and adjust your course.
Creating a central monitoring dashboard gives your team a shared view of reality. This should track media coverage sentiment, social engagement metrics, website traffic patterns, and donor activity. These indicators serve as your compass, helping you understand if your message is resonating or if you need to change direction.
Establishing clear KPIs makes your decisions more objective during emotionally charged times. When you’re tracking response times to media inquiries and message consistency across channels, you have concrete data to guide your next steps rather than gut reactions.
Crisis communication for nonprofits requires meticulous documentation. Your media log isn’t just bureaucratic paperwork—it’s the institutional memory that helps you maintain consistency and avoid contradicting yourself. Record every reporter interaction, the questions they asked, your responses, and links to published stories. This resource becomes invaluable during your after-action review.
Daily stand-up meetings keep everyone aligned without consuming too much time. These brief, focused gatherings allow your team to share new developments, adjust messaging, and distribute updated talking points. They’re especially valuable when team members are working remotely or across different locations.
How do you know when you’re emerging from the crisis? Watch for engagement returning to pre-crisis levels and stabilization in your monitoring metrics. But don’t declare victory prematurely—many organizations face secondary crises when they let their guard down too soon.
Post-Crisis Evaluation & Plan Refresh
Once the immediate danger has passed, it’s time for honest reflection. Gathering your crisis team for a lessons-learned exercise isn’t about assigning blame—it’s about becoming stronger. The questions you should explore together include what went well, what could have improved, whether there were warning signs you missed, and how effective your team structure proved to be.
Simulation drills based on your recent experience help cement these lessons. Create realistic scenarios that incorporate what you’ve learned, involve all team members (including alternates), and introduce unexpected complications to test your adaptability. These exercises aren’t just academic—they build muscle memory for future crises.
Your board deserves a comprehensive analysis of what happened. This report should include a crisis timeline with key decision points, an assessment of communication effectiveness, stakeholder feedback, and specific recommendations for organizational changes. Be transparent about both successes and failures—this honesty builds trust with your leadership.
Updating your crisis communication for nonprofits plan isn’t a one-and-done task. Document all changes with clear rationale, distribute updated versions to all team members, and archive previous versions for reference. Most importantly, schedule your next review date—crisis preparedness is an ongoing commitment, not a destination.
Rebuilding Trust and Reputation
Trust is like a garden—it requires patient tending after damage. Share success stories that demonstrate how you’ve addressed the root causes of the crisis. These narratives should highlight positive outcomes from changes you’ve implemented, community impact despite challenges, and stakeholder support during difficult times.
Concrete data speaks volumes during recovery. Provide specific impact metrics on program effectiveness post-crisis, operational improvements, new safeguards, and progress toward strategic goals. Numbers cut through skepticism when they show measurable positive change.
Financial transparency becomes even more critical after a crisis. Increase your disclosure about allocation of funds, investments in preventive measures, costs of crisis response, and indicators of financial stability. When stakeholders can follow the money, their confidence in your stewardship grows.
Don’t forget to thank those who stood by you. Personalized outreach to loyal donors, recognition of staff and volunteer commitment, and appreciation for community partners all help heal relationships. Even acknowledgment of constructive criticism shows that you’re listening and evolving.
As one crisis communications expert beautifully puts it, “Every crisis has an opportunity” to redefine or reinforce your nonprofit’s mission. The recovery period is your chance to demonstrate your values through actions, not just words. Your organization can emerge from this challenge not just intact, but strengthened and more deeply connected to your community.
Learn more about rebuilding trust after a crisis with our guide on Five Krafty Tips to Save Dignity in the Face of Crisis.
Frequently Asked Questions about Crisis Communication for Nonprofits
How quickly should we issue our first statement?
The “golden hour” principle isn’t just for emergency medicine—it applies to crisis communication for nonprofits too. Aim to issue a holding statement within the first 60 minutes after becoming aware of a crisis. This initial communication doesn’t need to solve everything; it simply acknowledges the situation, expresses appropriate concern, and promises more information soon.
If you’re still gathering critical facts, a brief acknowledgment is better than silence. When you say nothing, you create a vacuum that others will gladly fill with speculation or misinformation. Your early response sets the tone for everything that follows.
Who should be our official spokesperson?
The perfect spokesperson isn’t automatically your Executive Director or Board Chair. Instead, look for someone who stays calm under pressure, communicates clearly, translates complex information into accessible language, and has media training. Most importantly, they must be perceived as credible by your stakeholders.
Different crises may require different faces. For technical issues, subject matter expertise might matter most. For community impact situations, empathy and trustworthiness take precedence. Having multiple trained spokespeople gives you flexibility when crisis strikes.
Whoever speaks for your organization should receive regular media training, including practice with difficult questions and hostile interviews. This preparation pays dividends when real cameras are rolling.
How do we know when the crisis is truly over?
You’re emerging from crisis when engagement metrics return to baseline, media inquiries decrease significantly, social media sentiment normalizes, staff report fewer public questions, operations stabilize, and leadership can refocus on strategic priorities.
Be cautious about declaring “mission accomplished” too soon. Instead, gradually transition your communications from crisis response to recovery narratives. Highlight lessons learned and positive changes implemented. Some organizations establish specific metrics as signals, such as “three consecutive days with no media inquiries” or “social media sentiment returned to pre-crisis levels.”
Recovery isn’t just about returning to normal—it’s about becoming better than before. The most resilient organizations use crisis as a catalyst for positive change.
Looking for more guidance on crisis communication for nonprofits? Explore our public relations services at Elasticity, where we help mission-driven organizations prepare for and steer through challenging times.
Conclusion
Building resilience through effective crisis communication for nonprofits isn’t just about weathering storms – it’s about emerging stronger when the skies clear. Throughout my years working with mission-driven organizations, I’ve seen how the most successful nonprofits view crisis not as something to merely survive, but as an opportunity to demonstrate their values in action.
Your mission remains your guiding light, even during your darkest hours. When everything feels chaotic, returning to your core purpose provides both clarity for decision-making and an authentic narrative for recovery. This mission-focus reminds your team and stakeholders why the work matters, especially when challenges arise.
Continuous improvement is part of resilience. Each crisis, large or small, offers valuable lessons if we’re humble enough to learn them. The organizations that thrive are those that regularly review their crisis responses, update their plans, and practice their protocols – not just when trouble strikes, but as part of their ongoing operations.
At Elasticity, we’ve walked alongside nonprofits in Denver, Los Angeles, St. Louis, and Washington D.C. as they’ve steered everything from leadership transitions to natural disasters, from funding shortfalls to social media firestorms. We understand that your reputation isn’t just about public image – it’s the foundation of your ability to serve your community effectively.
The true measure of your organization isn’t whether you face crises – we all do eventually – but how you respond when they occur. With thoughtful planning and a commitment to transparent, values-driven communication, your nonprofit can steer even the most challenging situations while protecting what matters most: your mission and the communities you serve.
When you’re ready to strengthen your crisis preparedness or need support during a difficult situation, you don’t have to do it alone. Partnership and community are powerful resources, especially during challenging times.
