When you’re scrolling through Doordash or clicking around Google Maps, hunting for an excuse to not cook a meal, what’s one of the first differentiators...
“What’s in a name?” wrote William Shakespeare. “That which we call a rose by any other name would smell just as sweet.” Elon Musk is...
The new Threads by Instagram reached 100 million sign-ups in just five days. People are seemingly losing their minds. Meta CEO Mark Zuckerberg the app...
Rumors have been simmering for quite some time. It was allegedly coming. And waking up this past Thursday to a slurry of new followers and...
As another Pride Month winds down, two Elasticians discuss the good, bad and ugly of marketing to the LGBTQIA+ community. Sarah Kogod, vice president of...
There was a time where “AI” meant that one Steven Spielberg movie, an NBA player who did not want to talk about practice or a...
We all hear quite often about “influencers” and they have indeed become an important element of marketing. And in fact, managing the ins and outs...
I am a news consumer. I love the news. Perhaps it’s due to my work or perhaps is related to my parents watching Walter Cronkite...
Subscription-based social media platforms are likely to become the new normal Suddenly, it seems like everyone on the internet wants you to sign up for...
With the immense popularity of storytelling (cue literally every OTT platform), one would think that advertisers would stay true to the art of a captivating...
Super Bowl Sunday–when as many tune in for the commercials as they do the big game–has become huge business for brands willing to pay $7...
A little reminder for 2023. Se fue le 2022, un año complejo en lo personal pero muy satisfactorio en lo profesional. Creo que las secuelas...
As I began my pursuit for another sub-10 minute completion of the New York Times crossword puzzle (in pen) today, I couldn’t help but wonder:...
One of the laziest aspects of modern culture is the ease with which we find ourselves focusing on the negative aspects of life. We simply...
