What the hell’s going
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CITYPARK Opening a Milestone for St. Louis

The City of St. Louis deserves this moment.  Tonight, after much anticipation, professional soccer returns to St. Louis when St Louis CITY2 opens CITYPARK with...

Changing the Locks: How Companies Consistently Damage Their Most Valuable Brand Assets

Last week, Meta announced layoffs of more than 11,000 people or 13 percent of its workforce “I want to take accountability for these decisions and...

The Most Important Business Blog Post You Will Ever Read!

Let’s start here: This is the most important blog post you will ever read … at least in the next 7.3 minutes. So there you...

The Impact of YouTube Handles for Brands

Social media companies are always rolling out new features for their audiences. These days, many of those “new” features are actually old features cherry picked...

You Get What You Pay For: The Epic Failure of Frontier Airline’s Customer Experience

I like to work with brands that I frequently use and enjoy. When we began working with Capital One and CafePress, I was thrilled because...

Another year. Another HHM

Finalmente se puede celebrar como se debe el mes de la Hispanidad. Después de tanta pandemia que fue posponiendo los abrazos, los besos, el compartir...

Leveraging the New Facebook Feed 

Have you logged onto Facebook in the last 24 hours? If so, you may have noticed a change.  Yesterday, Meta announced a new “Feeds” tab...

Elasticity is Hiring: Social Media Marketing Specialist

Elasticity has an immediate opening on our social media team. We’re looking for a digitally savvy, customer service problem solver to become our next Social...

Elasticity Is Hiring a Brand Manager, Marketing Strategist

Are you a marketing communications professional who likes geographic flexibility and is tired of a somewhat unfulfilling existence at a big agency or lumbering within...

The Greatest Rebrand News Release in Human History

In announcing our new brand, Elasticity SVP of Public Relations Jason Michael wrote what is perhaps the greatest rebrand news release in human history.  ...

Elasticity Has A Brand New Brand

Since 2009, Elasticity has been stretching boundaries by building and partnering with elastic brands and organizations that understand the critical importance they plan in today’s...

Examining Out of Touch Old White Guy Disorder

Knowing that I am white and may possibly age at one point in my lifetime, years ago I launched a research initiative with a group...

Elasticity is Seeking Senior and Mid-level Media Relations Counselors

Are you a media relations counselor who is tired of an unfulfilling existence at a big agency or lumbering within the narrow confines of corporate...

Reacting to Bad Press: What Business Leaders Can Learn From ​​Johnny Depp’s Cautionary Tale

Millions of celebrity news followers have been glued to the wall-to-wall news coverage and live-streaming of the Johnny Depp vs. Amber Heard trial, while much...

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