Tuesday, December 5th, 2023
15 Reflections Over 15 Years: Perspective Entering 2024
Elasticity was founded on Jan. 1, 2009, and as we approach 2024, I've been thinking quite a bit about our 15-year journey and what lies
Thursday, June 22nd, 2023
How I Learned To Stop Worrying and Tolerate AI
There was a time where “AI” meant that one Steven Spielberg movie, an NBA player who did not want to talk about practice or a
Friday, April 7th, 2023
Twitter Blue & Meta Verified Open New Strategies for Brands
Subscription-based social media platforms are likely to become the new normal Suddenly, it seems like everyone on the internet wants you to sign up for their
Tuesday, November 22nd, 2022
Giving Thanks in 2022
One of the laziest aspects of modern culture is the ease with which we find ourselves focusing on the negative aspects of life. We simply
Monday, November 14th, 2022
Changing the Locks: How Companies Consistently Damage Their Most Valuable Brand Assets
Last week, Meta announced layoffs of more than 11,000 people or 13 percent of its workforce “I want to take accountability for these decisions and for
Thursday, October 20th, 2022
The Impact of YouTube Handles for Brands
Social media companies are always rolling out new features for their audiences. These days, many of those “new” features are actually old features cherry picked
Wednesday, June 1st, 2022
Zach Kasperski
Zach is a digital marketing strategist with a focus in performance-based marketing, most often as it pertains lead generation, user acquisition and increasing revenue. He’s been
Wednesday, June 1st, 2022
Lindsay Toler
Lindsay Toler works at Elasticity as a Senior Communicator. Since moving to St. Louis, she’s worked as a journalist, engagement specialist and social media know-it-all
Wednesday, June 1st, 2022
Andrew Barnett
Partner Andrew Barnett has more than a decade of digital marketing experience, from search marketing and social media, to web analytics and conversion optimization. Along
Friday, May 20th, 2022
Reacting to Bad Press: What Business Leaders Can Learn From ​​Johnny Depp’s Cautionary Tale
Millions of celebrity news followers have been glued to the wall-to-wall news coverage and live-streaming of the Johnny Depp vs. Amber Heard trial, while much
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