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THE BIG IDEA: Embracing Hispanic Entrepreneurs in St. Louis

This piece was originally published in the St. Louis Business Journal here.     There is a noted exodus out of St. Louis—and more specifically,...

Regional Marketing in an Energy-Deficient Reality: Why America’s Regions Must Now Compete for Electrons, Not Just Businesses

For those us who love the art and craft of regional marketing and economic development, and perhaps have a fair understanding of our energy reality,...

Super Bowl LX: The $8 Million Ad Slot Spectacle That Captivated Over 130 Million Viewers

On February 8, 2026, Super Bowl LX brought together the Seattle Seahawks and New England Patriots in a rematch that was 11 years in the...

Stretching Boundaries: Spaces vs. Places is the Optimal Prism Destination Marketers Can Apply to The Greater Advertising World

As Dionne Warwick once crooned, “a house is not a home when there’s no one there to hold you tight.” While Warwick sang about the...

When AI Gets It Wrong: A Real World Lesson in Generative Engine Optimization

Last week, members of our team were in Bend, Oregon for a retreat. While at a well known local restaurant, a situation unfolded that perfectly...

Stretching Boundaries: When Work Becomes Play, We All Win

As the cliche goes, “If you love what you do, you’ll never work a day in your life.”  It’s not true, of course. Not in...

From Customer Experience to Learning Experience

The idea of customer experience has slowly become more widely recognized as an essential part of the marketing funnel in recent years. Indeed, many Chief...

Now Hiring: Paid Media Strategist

Location: St. Louis, MO (Generous Hybrid Schedule) Salary Range: $75,000 – $85,000 Reports To: Director, Performance Marketing About Elasticity At Elasticity, we build brands that...

Stretching Boundaries: Flipping the Channel on How Omnichannel Marketing is the Only Way Forward

You’ve heard that old marketing chestnut about needing to see an ad seven times before it finally sticks in your brain and gets you ready...

Infinite Ads, Zero Soul: Why Your Brand Needs an OS Before the Robots Take Over

Welcome to the Content Singularity If you’ve spent any time in marketing lately, you’ve probably felt that queasy sensation of the ground shifting beneath your...

Be PR-oactive: Why a Press Release is Only One Part of the PR Puzzle

“A lot of people think PR equals ‘press release’ – we put a press release out, we’re gonna put it over the wire and then...

Elasticity Names Collin Schuck as Director of Social Media & Public Relations

Award-winning performance marketing agency Elasticity today announced that Collin Schuck has been promoted to Director of Social Media & Public Relations to oversee the agency’s...

THE MOST IMPORTANT ELASTICITY BLOG POST IN HISTORY: Chase Koeneke Gets Real About Elasticity Bowling

With the St. Louis Ad Club Bowling League is about to kick off for 2025, perennial semi-disappointment Elasticity has been confirmed as one of the...

A Powerful, Cautionary Lesson on Customer Appreciation From a Big Brand’s Self-Inflicted Wounds

A somewhat remarkable series of events unfolded earlier this week. On a scale of things that are truly important to human existence, it was actually...

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