Tuesday, July 7th, 2020
Estás fuera o dentro del negocio? / Out of Business Or in Business?
*An English language version of this post follows below   Hoy, el 90% del crecimiento de mercado es creado por los hispanos y el AA, así que,
Thursday, June 18th, 2020
Está de regreso: The Most Beautiful Sport Is Back
*An English language version follows below   It's back! El deporte más hermoso del planeta está de regreso. Finalmente el fútbol ya se puede volver a disfrutar. Después
Tuesday, May 5th, 2020
Cinco de Do’s and Don’ts for Brands – As Told by a Mexican Marketer: COVID-19 Update
Ah, Cinco de Mayo: margaritas, tacos, inebriated men and women mumbling the lyrics to “Despacito,” and a lot of half-hearted attempts by brands trying to
Monday, April 13th, 2020
Disrupting the COVID-19 New Normal
I have spoken and written perhaps too often about "disruption" in marketing and reputation building. My colleagues at Elasticity are most likely about as tired
Monday, March 30th, 2020
Seeking Relevance: PR and Media During the COVID-19 Pandemic
Whenever there is a global, national or regional news story of significance, you can be sure every company, brand and PR practitioner worth their salt
Monday, February 10th, 2020
A Strategic Examination of the Latest Platform Changes of 2020
Social media is buzzing with some of the biggest changes already taking shape in 2020. And while it’s only February, you may want to take
Wednesday, December 18th, 2019
Most Meaningful: Looking Back at 2019
There is a continuum of unique issues, scandals, campaigns technological advances and more that impact branding, social media, public relations, overall reputation and marketing communications. Whether
Thursday, October 24th, 2019
Facebook, Instagram Continue Dramatic Changes
Just when you thought you’ve finally caught up on all things social media, you’re not caught up on all things social media. At least, not
Thursday, March 21st, 2019
Crisis Management: Another Shoe Drops For Facebook
In April of 2018, after the Facebook / Cambridge Analytica scandal broke, I wrote in AdWeek that "When individual privacy is at stake, something has
Wednesday, February 27th, 2019
Five Krafty Tips to Save Dignity In the Face of Crisis
*This post was originally published in PR Week New England Patriots Owner Robert Kraft is one of the most visible non-players in the National Football League
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