“Stretching Boundaries with Elasticity” invites you to the frontlines of marketing innovation— introducing you to the authors of the next chapter of marketing, advertising and public relations as they share tales of triumph from the industry’s cutting edge.
Join industry innovators as they unravel the ever-shifting tapestry of their industries, sharing strategies that bend but never break in the face of change while driving measurable growth.
I have failed in many, many things. Growing up playing sports; as a hapless student in school (before I actually gave it some effort with my MBA); professionally; with my family; and in understanding that I am powerless over alcohol. Professionally, some people treat failure as a black mark—something to
In the 1990s, like many white men in my 20s, I listened to a lot of Garth Brooks. At the time, he wasn’t just the biggest name in country music—he was arguably the biggest name in music, period. He was the ’90s version of Taylor Swift. Brook’s Ropin’ the Wind
For decades, the press conference was a cornerstone of public relations and brand reputation management strategy. I should know. I’ve practiced PR since the 1920s or so. When organizations had news to share—whether a product launch, policy initiative, or leadership announcement—they gathered reporters in a room, delivered prepared remarks and
It’s been well-documented that consumers are tuning out news due to the anxiety caused by the constant negativity of the news cycle. Indeed, many have turned away from paying attention to the news cycle. But it’s not all politics and wars—and there’s some recent news that, if you are a
