Elasticity’s ‘Authentically Inauthentic’ blog series explores an array of branding blunders and highlights the importance of authenticity in the digital world. Ohio State University head...
Job #1 for any brand or organization is being authentic — true to what the brand or organization stands for, to what you tell your...
“If you want to carve an elephant from a block of wood, you don’t start the process with fine-grit sandpaper.” New York Times columnist Carl...
Creative work is highly subjective and I have always done my best to focus on the positive qualities of creative people and ideas, even when...
Another day, another update from Facebook. This time around, Facebook is tweaking the way it measures video advertisements in the News Feed to give businesses...
Various lists of the the world’s most marketable athletes include names such as soccer player Gareth Bale (who?), cricket player Virat Kohli (get me an...
If you would’ve asked me last year if I thought I’d end up working full-time for Elasticity, I might have said no. I arrived at...
If you’re not a social media junkie like some of the folks around our office (cough, cough: Jamie, EK, Ashton), you might have some questions...
We’ve reached the heart of the 2018 FIFA World Cup, and it’s safe to say nobody saw what was coming: Mexico beat Germany, Iceland took...
I recently attended a client event – the Downtown STL Annual Event – featuring a keynote by Mike Konzen of PGAV Destinations which has designed...
In 2009, before Justin Bieber had been engineered in an Eastern European laboratory, Volkswagen teamed up with creative agency DDB to roll out “The Fun...
We all know the importance of social media (at least we think it matters). Social drives ROI — the data backs it up, if you...
In 1988, two burgeoning comedians named Jerry Seinfeld and Larry David teased the idea for a TV show based on nothing except their observations of...
Ah, Cinco de Mayo: margaritas, tacos, inebriated men and women mumbling the lyrics to “Despacito,” and a lot of half-hearted attempts by brands trying to...
