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Your Next Big Hire Should Be a Broadcaster

Facebook Live is quickly becoming the mechanism du jour of the social media set. Snapchat is still all the rave. Podcasting’s second surge seems to...

No Room For Aged News In Journalism Today

My favorite report ever on “The Daily Show With Jon Stewart” was a story by Jason Jones about the New York Times in which he asks executive...

The 2016 Marketing Pricing Guide

Editor’s Note: This is a revised version of Jason’s 2015 Marketing Pricing Guide originally published on his website. A small business owner I spoke with...

Seven Years, Seven Lessons

Seven years ago this week, along with colleagues Dan Callahan and Brian Cross, I gambled on my family’s livelihood and left a stable position at FleishmanHillard...

The Difference Between Surveys and Research

We’re knee deep in a fairly significant research project for our client, Red e App. It’s an internal communications platform that serves enterprise companies that...

Grammar: The difference between knowing your sh*t and knowing you’re sh*t

  OK, if this topic makes you want to run for the hills and forget everything your English teacher once taught you, I get it....

We beg of you, no more Boost button

Social media and marketing news outlets are littered with articles (Forbes, Ad Age, Social Times) about the demise of organic reach and the need for...

We’ll Drink To That Content: Hendrick’s Gin

Great content marketing is like a magnet. It sucks people in. Something about it gets the initial attention, then as the audience bites off a...

Applebee’s – the Good, the Bad, and the Ugly!

I love Applebee’s. Always have since moving to the USA, and experiencing the largest nachos I had ever seen at that point in time and...

Notice to all Elasticity Worldwide Employees: Inclement Weather Policy

Note: Snow and/or significant ice is predicted for metro-St. Louis. Thus Elasticity is instituting its Inclement Weather Policy as stated below: If bad weather has been forecasted...

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