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Elasticity Is Hiring: Senior Client Relationship Manager

Elasticity is seeking a detail-oriented public relations professional with strong client relationship management experience and a passion for excellence. The ideal candidate for the role...

Larry’s Baer’s Giant Blunder

On Friday, March 1, San Francisco Giants president and chief executive officer Larry Baer was seen on video courtesy of TMZ having an argument, and...

Five Krafty Tips to Save Dignity In the Face of Crisis

*This post was originally published in PR Week New England Patriots Owner Robert Kraft is one of the most visible non-players in the National Football...

An Unexpected Marketing Lesson from a Crazy Dead Canadian

Three decades before the first banner ad appeared online, a brilliant and semi-insane Canadian media theorist named Marshall McLuhan coined a phrase that would forever...

Elasticity is Hiring: Media Buyer and Analyst

Elasticity has an immediate opportunity for a digitally savvy, socially connected media buyer and analyst who knows that today’s approach requires more than an analytical...

A Decade of Gratitude

Ten years ago, three of us took a calculated gamble and founded Elasticity. It was terrifying and exciting at the same time, but we had...

How to Use Netflix’s Cliffhanger Technique to Improve Your Storytelling

“You gentlemen have been f****** up this business long enough—I’m going to straighten it out.” These were the first words out of Samuel Zemurray’s mouth...

Want More Media Coverage? Treat Reporters Like Human Beings.

I don’t know when or how it happened, but some person or group decided to make PR—that is, earning media coverage on behalf of clients—way...

Competitive Video Gaming Could Be the Shot in the Arm Businesses Need Today

There is no shortage of past inspiration that corporations have drawn from to look for to derive competitive advantage from their employees.  From sports metaphors...

The Creative Breakthrough Behind Elton John’s ‘Rocket Man’ – And What You Can Learn From It

Bernie Taupin, Elton John’s songwriter, was cruising down the highway back to his hometown in rural England when the words came to him: She packed...

Rebranding The Eggplant: An Open Letter to DiCarlo Food Service and Ferrari Farms

William Shakespeare famously wrote, “What’s in a name?” I was recently reminded of this phrase as I sat down to dinner with my family (which...

The Facebook Ad-Pocalypse Is Coming – Here’s How to Prepare

Most chess masters agree that their most valuable skill is envisioning moves before they happen. The further ahead they can see, the more matches they...

Analysis: The “Kaepernick Impact” On the Nike Brand

While the broader news cycle in recent months has been dominated by political machinations, several events have broken through the broader information landscape – arguably...

Authentically Inauthentic Volume II: Ohio State and Coach Urban Meyer Swing and Miss at Pathetic Presser

Elasticity’s ‘Authentically Inauthentic’ blog series explores an array of branding blunders and highlights the importance of authenticity in the digital world. Ohio State University head...

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