Last week I had the pleasure of attending the first Facebook Agency Expo in North America. Like many of the other agency professionals I spoke...
I am not an email marketing expert, and as an agency, we do not consider it a core competency. When companies have come to us...
When I was a senior in high school, I planned the perfect first date. Or so I thought. I made a reservation at an upscale...
Back in 1977, a 21-year-old woman named Debbi Fields applied for a loan to open up a cookie store in Palo Alto, California. Debbi made...
I know what you’re thinking: Um, yes. Obviously you don’t want people to hate your brand. *Insert polite chuckle directed at the 20-year-old copywriting intern*...
*This blog first appeared in NextGen Collective. ——- Power. We all want it, whether we admit it aloud or not. Here’s a secret ????: we...
In 1974, researcher Elizabeth Loftus set out to answer an important question for the legal system: Could an eyewitness’ memory be tainted by a lawyer...
One of the most storied franchises in the National Basketball Association, the Los Angeles Lakers, has had a rough go of it as of late....
Elasticity today announced that longtime communications strategist and former journalist Daniela Velázquez has joined its team in the company’s St. Louis headquarters. “We’re thrilled to...
Have you finally moved on from showing your social media prowess in terms of your follower numbers? Perhaps you’ve figured out how to speak about...
The marketing industry was recently saved by death. Liquid Death, that is. Wait, what? Let me explain. In recent years, political correctness and self-righteous hipster wokeness...
A couple of months ago, I wrote an article urging my PR comrades to treat reporters like human beings. I thought this was a piece...
I hate seeing brands fail in the customer service realm. Perhaps this is because I spent 10 years working for energy utilities where there is...
A few weeks ago, SEO guru/ninja/hacker/expert Brian Dean of Backinko published an admittedly intriguing article: “We Analyzed 912 Million Blog Posts. Here’s What We Learned...
