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Cambios después del COVID19 (Changes After COVID-19)

*An English-language version of this post follows below   Definitivamente el mundo cambió y seguirá cambiando. Se a convertido en una cosa totalmente nueva para...

ELASTIC INSIGHTS: DENVER’S MOST ENGAGING BRANDS DURING THE COVID-19 PANDEMIC

Regional businesses including Chipotle, Denver Museum of Nature & Science, PCL Construction and others achieved greater levels of visibility by highlighting support for frontline workers...

Retargeting the Pandemic: Examining Your Brand’s Ad Spend

During these increasingly unusual pandemic times, advertising dollars are beginning to look a lot like narwhals. It’s a scientific fact that they exist, but people...

Another Pandemic Survival Kit

Recently, my Elasticity co-worker Alex wrote about four books keeping him sane and sharp during our collective self-quarantine. It was a great idea, and one...

COVID-19 Could Also be Lethal for Local Media

While consumer attention to news media is at an all-time high in the wake of COVID-19, local media outlets are likely to see massive cuts...

Disrupting the COVID-19 New Normal

I have spoken and written perhaps too often about “disruption” in marketing and reputation building. My colleagues at Elasticity are most likely about as tired...

April 2020 Trending Topics: COVID-19 Edition

As the world COVID-19 pandemic shifts life as we know it, so should your marketing strategy for the rest of April to transition with any...

Quarantine’s Impact on the Marketing Landscape

The world is so different than it was just a couple months ago. We’ve all had to make major adjustments to our lives. The nice...

Monthly Podcasts Update: Social Distance Edition

During the COVID-19 Pandemic, we’re all trying to maintain our sanity as most of us work from home and kids learn from home. We’re all...

Mi Kit de Supervivencia (My Pandemic Survival Kit)

*This post is translated in English below Lo que el mundo está viviendo hoy es como una pesadilla del futuro. Creo que siempre pensamos en...

Four Quarantine Marketing Strategies

On February 27, 2020 at 10:16 PM CST, well known prophet and medium, Stefani Joanne Angelina Germanotta, took to Twitter to issue her most prophetic...

Seeking Relevance: PR and Media During the COVID-19 Pandemic

Whenever there is a global, national or regional news story of significance, you can be sure every company, brand and PR practitioner worth their salt...

Get Your Update On The Latest Social Media Updates for Q1

We are nearing the end of Q1 and with so much to talk about, we’re going to focus on discussing social media changes. The digital...

Creativity in the Time of COVID-19

One of the scariest things to a writer or a designer is a blank page. The overwhelming amount of possibilities leads you to never making...

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