*A Spanish language of this post follows below There are many things that come to mind when I see this ad from Kmart trying...
*This post was co-written by Elasticity’s Megan Ryder and Ashton Beck As the battle of COVID-19 continues to loom across our nation, the brave...
No one knows how long the quarantine life still lies ahead of us, so brands are trying to proactively curate new and relevant content in...
Ah, Cinco de Mayo: margaritas, tacos, inebriated men and women mumbling the lyrics to “Despacito,” and a lot of half-hearted attempts by brands trying to...
*An English-language version of this post follows below Definitivamente el mundo cambió y seguirá cambiando. Se a convertido en una cosa totalmente nueva para...
Regional businesses including Chipotle, Denver Museum of Nature & Science, PCL Construction and others achieved greater levels of visibility by highlighting support for frontline workers...
During these increasingly unusual pandemic times, advertising dollars are beginning to look a lot like narwhals. It’s a scientific fact that they exist, but people...
Recently, my Elasticity co-worker Alex wrote about four books keeping him sane and sharp during our collective self-quarantine. It was a great idea, and one...
While consumer attention to news media is at an all-time high in the wake of COVID-19, local media outlets are likely to see massive cuts...
I have spoken and written perhaps too often about “disruption” in marketing and reputation building. My colleagues at Elasticity are most likely about as tired...
As the world COVID-19 pandemic shifts life as we know it, so should your marketing strategy for the rest of April to transition with any...
The world is so different than it was just a couple months ago. We’ve all had to make major adjustments to our lives. The nice...
During the COVID-19 Pandemic, we’re all trying to maintain our sanity as most of us work from home and kids learn from home. We’re all...
*This post is translated in English below Lo que el mundo está viviendo hoy es como una pesadilla del futuro. Creo que siempre pensamos en...
