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How to Speak Gerbil: A Book Report by Chase Koeneke

One of our most essential traditions at Elasticity involves a culturally significant book about gerbils I acquired some 10 years ago at a 5-and-dime store...

A Strategic Examination of the Latest Platform Changes of 2020

Social media is buzzing with some of the biggest changes already taking shape in 2020. And while it’s only February, you may want to take...

Soups On! How Advertisers Fared in Pop Culture’s Biggest Pressure Cooker

America’s pastime. The biggest sporting event of the year. One of television’s most-watched events. Two soups enter and one leaves in a steaming bowl of...

Authentically Inauthentic: Black History Month Marketing…Don’t F@&! It Up!

February is the shortest month of the year and maybe your team has decided to celebrate Black History Month with a campaign aimed at the...

¿Súper Bowl o Súper Tazón?

*an English-language translation of this post follows below Después de 6 meses de batallas campales, polémicas decisiones de los referies, remontadas épicas, decepciones inimaginables, sorpresas...

Y los Tres Reyes Magos?

(An English language translation follows this below) Se fue Navidad. Diciembre se acabó y para algunas marcas y agencias fue un evento fantástico para otras...

Major Changes to Your Favorite Social Media Platforms

Heading into Q1 of 2020, social media is experiencing changes. When one platform releases a new update, you know there’s another in the works for...

Most Meaningful: Looking Back at 2019

There is a continuum of unique issues, scandals, campaigns technological advances and more that impact branding, social media, public relations, overall reputation and marketing communications....

The Power of Perception

Breaking Down Misperceptions to Impact Positive Behavioral Change     In today’s world, we often believe that our perception of reality is accurate – a...

Ask the Experts: Q&A with Our Social Media Customer Care Team

We’ve all had that customer. You know the one. Catchphrases include: We’re NEVER coming back here again. I am taking MY business elsewhere. Well, they...

Staying Current: The Top 5 Digital Marketing Podcasts

If this past week, month or even year has felt like an extended version of Ground Hogs Day — with every day being Monday — ...

Brand Marketing + Reputation Management Firm Elasticity Enters Denver Market

Award-winning brand marketing and reputation management agency Elasticity today announced it has launched operations in Denver that will be led by co-founder and partner Aaron...

Facebook, Instagram Continue Dramatic Changes

Just when you thought you’ve finally caught up on all things social media, you’re not caught up on all things social media. At least, not...

Want to Learn About Multicultural Consumers? Join a Hispanic Chamber of Commerce

On the heels of Hispanic Heritage Month, it’s important to note that marketing to — and reaching — Latino customers should not be a flavor-of-the-month...

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