*This post was originally published in PR Week New England Patriots Owner Robert Kraft is one of the most visible non-players in the National Football...
Three decades before the first banner ad appeared online, a brilliant and semi-insane Canadian media theorist named Marshall McLuhan coined a phrase that would forever...
Elasticity has an immediate opportunity for a digitally savvy, socially connected media buyer and analyst who knows that today’s approach requires more than an analytical...
Ten years ago, three of us took a calculated gamble and founded Elasticity. It was terrifying and exciting at the same time, but we had...
“You gentlemen have been f****** up this business long enough—I’m going to straighten it out.” These were the first words out of Samuel Zemurray’s mouth...
I don’t know when or how it happened, but some person or group decided to make PR—that is, earning media coverage on behalf of clients—way...
There is no shortage of past inspiration that corporations have drawn from to look for to derive competitive advantage from their employees. From sports metaphors...
Bernie Taupin, Elton John’s songwriter, was cruising down the highway back to his hometown in rural England when the words came to him: She packed...
William Shakespeare famously wrote, “What’s in a name?” I was recently reminded of this phrase as I sat down to dinner with my family (which...
Most chess masters agree that their most valuable skill is envisioning moves before they happen. The further ahead they can see, the more matches they...
While the broader news cycle in recent months has been dominated by political machinations, several events have broken through the broader information landscape – arguably...
Elasticity’s ‘Authentically Inauthentic’ blog series explores an array of branding blunders and highlights the importance of authenticity in the digital world. Ohio State University head...
Job #1 for any brand or organization is being authentic — true to what the brand or organization stands for, to what you tell your...
“If you want to carve an elephant from a block of wood, you don’t start the process with fine-grit sandpaper.” New York Times columnist Carl...
