Award-winning brand marketing and reputation management agency Elasticity today announced it has launched operations in Denver that will be led by co-founder and partner Aaron...
Just when you thought you’ve finally caught up on all things social media, you’re not caught up on all things social media. At least, not...
On the heels of Hispanic Heritage Month, it’s important to note that marketing to — and reaching — Latino customers should not be a flavor-of-the-month...
A recent article in Campaign by Lindsay Stein focuses on the customer experience gap. She cites SAP Chief Marketing Officer Alicia Tillman who says, “…we...
This iiiissss the story of a boooyyy, Who had a fear of being unemploooooyyyed. And while he looked, so sad, through job listingsss He finally...
Last week I had the pleasure of attending the first Facebook Agency Expo in North America. Like many of the other agency professionals I spoke...
I am not an email marketing expert, and as an agency, we do not consider it a core competency. When companies have come to us...
When I was a senior in high school, I planned the perfect first date. Or so I thought. I made a reservation at an upscale...
Back in 1977, a 21-year-old woman named Debbi Fields applied for a loan to open up a cookie store in Palo Alto, California. Debbi made...
I know what you’re thinking: Um, yes. Obviously you don’t want people to hate your brand. *Insert polite chuckle directed at the 20-year-old copywriting intern*...
*This blog first appeared in NextGen Collective. ——- Power. We all want it, whether we admit it aloud or not. Here’s a secret ????: we...
In 1974, researcher Elizabeth Loftus set out to answer an important question for the legal system: Could an eyewitness’ memory be tainted by a lawyer...
One of the most storied franchises in the National Basketball Association, the Los Angeles Lakers, has had a rough go of it as of late....
Elasticity today announced that longtime communications strategist and former journalist Daniela Velázquez has joined its team in the company’s St. Louis headquarters. “We’re thrilled to...
