There is a continuum of unique issues, scandals, campaigns technological advances and more that impact branding, social media, public relations, overall reputation and marketing communications....
Breaking Down Misperceptions to Impact Positive Behavioral Change In today’s world, we often believe that our perception of reality is accurate – a...
We’ve all had that customer. You know the one. Catchphrases include: We’re NEVER coming back here again. I am taking MY business elsewhere. Well, they...
If this past week, month or even year has felt like an extended version of Ground Hogs Day — with every day being Monday — ...
Award-winning brand marketing and reputation management agency Elasticity today announced it has launched operations in Denver that will be led by co-founder and partner Aaron...
Just when you thought you’ve finally caught up on all things social media, you’re not caught up on all things social media. At least, not...
On the heels of Hispanic Heritage Month, it’s important to note that marketing to — and reaching — Latino customers should not be a flavor-of-the-month...
A recent article in Campaign by Lindsay Stein focuses on the customer experience gap. She cites SAP Chief Marketing Officer Alicia Tillman who says, “…we...
This iiiissss the story of a boooyyy, Who had a fear of being unemploooooyyyed. And while he looked, so sad, through job listingsss He finally...
Last week I had the pleasure of attending the first Facebook Agency Expo in North America. Like many of the other agency professionals I spoke...
I am not an email marketing expert, and as an agency, we do not consider it a core competency. When companies have come to us...
When I was a senior in high school, I planned the perfect first date. Or so I thought. I made a reservation at an upscale...
Back in 1977, a 21-year-old woman named Debbi Fields applied for a loan to open up a cookie store in Palo Alto, California. Debbi made...
I know what you’re thinking: Um, yes. Obviously you don’t want people to hate your brand. *Insert polite chuckle directed at the 20-year-old copywriting intern*...
