A couple of months ago, I wrote an article urging my PR comrades to treat reporters like human beings. I thought this was a piece...
I hate seeing brands fail in the customer service realm. Perhaps this is because I spent 10 years working for energy utilities where there is...
A few weeks ago, SEO guru/ninja/hacker/expert Brian Dean of Backinko published an admittedly intriguing article: “We Analyzed 912 Million Blog Posts. Here’s What We Learned...
In April of 2018, after the Facebook / Cambridge Analytica scandal broke, I wrote in AdWeek that “When individual privacy is at stake, something has...
Elasticity is seeking a detail-oriented public relations professional with strong client relationship management experience and a passion for excellence. The ideal candidate for the role...
On Friday, March 1, San Francisco Giants president and chief executive officer Larry Baer was seen on video courtesy of TMZ having an argument, and...
*This post was originally published in PR Week New England Patriots Owner Robert Kraft is one of the most visible non-players in the National Football...
Three decades before the first banner ad appeared online, a brilliant and semi-insane Canadian media theorist named Marshall McLuhan coined a phrase that would forever...
Elasticity has an immediate opportunity for a digitally savvy, socially connected media buyer and analyst who knows that today’s approach requires more than an analytical...
Ten years ago, three of us took a calculated gamble and founded Elasticity. It was terrifying and exciting at the same time, but we had...
“You gentlemen have been f****** up this business long enough—I’m going to straighten it out.” These were the first words out of Samuel Zemurray’s mouth...
I don’t know when or how it happened, but some person or group decided to make PR—that is, earning media coverage on behalf of clients—way...
There is no shortage of past inspiration that corporations have drawn from to look for to derive competitive advantage from their employees. From sports metaphors...
Bernie Taupin, Elton John’s songwriter, was cruising down the highway back to his hometown in rural England when the words came to him: She packed...
