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Seeking Relevance: PR and Media During the COVID-19 Pandemic

Whenever there is a global, national or regional news story of significance, you can be sure every company, brand and PR practitioner worth their salt...

Get Your Update On The Latest Social Media Updates for Q1

We are nearing the end of Q1 and with so much to talk about, we’re going to focus on discussing social media changes. The digital...

Creativity in the Time of COVID-19

One of the scariest things to a writer or a designer is a blank page. The overwhelming amount of possibilities leads you to never making...

Media Opportunities for Brands in the Time of Social Distancing

In just a matter of days, the threat of COVID-19 and the nation-wide call for “social distancing” has completely changed the daily life of Americans...

Amor Eterno

*an English-language translation of this post follows below El amor es una cosa que nos rebasa. No se escucha, no huele a nada, no sabe...

Spring Is Near: March 2020 Trending Holidays & Events

Let’s unthaw from the frostbitten winter as the month of March nears — perhaps just in time to solidify your brand as a thought leader...

Top 3 Podcasts for February 2020

Add these podcasts to your work playlist for February and beyond! As the new decade begins, everyone has their 2020 trend predictions, but whose are...

How to Speak Gerbil: A Book Report by Chase Koeneke

One of our most essential traditions at Elasticity involves a culturally significant book about gerbils I acquired some 10 years ago at a 5-and-dime store...

A Strategic Examination of the Latest Platform Changes of 2020

Social media is buzzing with some of the biggest changes already taking shape in 2020. And while it’s only February, you may want to take...

Soups On! How Advertisers Fared in Pop Culture’s Biggest Pressure Cooker

America’s pastime. The biggest sporting event of the year. One of television’s most-watched events. Two soups enter and one leaves in a steaming bowl of...

Authentically Inauthentic: Black History Month Marketing…Don’t F@&! It Up!

February is the shortest month of the year and maybe your team has decided to celebrate Black History Month with a campaign aimed at the...

¿Súper Bowl o Súper Tazón?

*an English-language translation of this post follows below Después de 6 meses de batallas campales, polémicas decisiones de los referies, remontadas épicas, decepciones inimaginables, sorpresas...

Y los Tres Reyes Magos?

(An English language translation follows this below) Se fue Navidad. Diciembre se acabó y para algunas marcas y agencias fue un evento fantástico para otras...

Major Changes to Your Favorite Social Media Platforms

Heading into Q1 of 2020, social media is experiencing changes. When one platform releases a new update, you know there’s another in the works for...

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